This year ScalingChange is changing the world

one script at a time. Learn how here. 



Last year from ScalingChange @ITVFest



Your story is inspiring and powerful.

But you've got to get it targeted, tailored and told.


Meet us for Scaling Change at ITVFest in Vermont, Sept 26-28th. Get to the heart of your story and use it to inspire change. Plus we'll connect you with filmmakers who could get your story told ... in a big way.
You'll get Three major benefits when you attend Scaling Change @ITVFest
One - excavate the heart of your social good message to effortlessly connect with people and reach your goals
Two - learn easy short video techniques and shoot a video message you can use right away
Three - network with film industry pros who can help get your story told
Together in collaborative groups with other changemakers you will:
  • Dig in to your story’s meaning and why it matters
  • Understand your story as the key to your branding
  • Use elements of your story to make it relevant to different audiences
  • Learn to “quick-pitch” to engage support
  • Get experience approaching media professionals
  • Discover what film professionals are looking to produce right now
  • Learn creative work-arounds for affordable video production  

Collaborative Working Sessions 9am-noon daily


Interactive Panels Helping You Solve Problems


Afternoon Sessions on Key Business Issues


Networking with Filmmakers Noon till Night


Access to the Best of Indie Film Screenings


This is a one-time inaugural price. 
Grab your spot before it's gone. 


Everyone knows video is a great medium for reach and impact, but it can be costly to produce, and finding the right film partner is a challenge. The excitement of starting a video campaign ends too often with a sinking feeling as you watch the result of all your efforts and think, "It's just not what I hoped it would be."
And if you don't have your messaging just right, it's time and money wasted.
This year a unique collaboration is changing how video-for-social-good is being produced. We've joined forces with a major TV and film festival to connect you to professionals who are eager to get your message out and know how to do it well.
But you need more than just great connections.
You've got to discover the power behind your story and how to use it to get your message out into the world in a way that delivers the return you want.  
Storytelling is powerful. It can reach deep into the psyche, shake loose decades of encrusted thinking, and resonate within the cells of a body to electrify action. Or not.
Is your story ready? Can your story scale change?


Your story has the power to touch hearts and change lives.

But you've got to get it targeted, tailored and told.

Scaling Change at the Independent Television & Film Fest

September 26th - 28th

For a venue map, click here. 
Friday, September 26
9 am - Noon, Venue 5 - Dover Forge II
Facilitated activities to help Changemakers get to the heart of your story and discover the best way to tell it for maximum effect.
1 pm - 4 pm, Venue 2 - Scaling Change
Additional time to support the morning's work including personal story design assistance and a private networking session with filmmakers.
Saturday, September 27
9 am - Noon, Venue 5 - Dover Forge II
Filmmakers and Changemakers come together to discover how they can connect their work and share it in a way that is relevant to multiple stakeholders and various audiences, including ...
The Green Elephant in the Room
A special session for Filmmakers and Changemakers to work together on the one critical issue that they've both got in common -- and both have to overcome -- to be able to work successfully together to change the world
Keynote Speaker Ami Dar
Visionary Social Entrepreneur and
Founder of the World’s Largest Nonprofit Website 
Ami will share his fascinating personal journey of how a moment climbing a mountain in Chile, along with other events of his early life, crafted a personal story arc that led him to his current role as one of the world's leading architects of global connectivity for social good.


1 pm - 4 pm, Venue 2 - Scaling Change (Layla's Lodge)
Presenter's Sessions for filmmakers and changemakers:
12:45 – 1:30   Erin Bagwell - “Dream, Girl” Kickstarter Success
Documentary Director and Feminist Wednesday founder, Erin Bagwell, will share what she learned during the highly successful Kickstarter campaign to fund “Dream, Girl,” a groundbreaking documentary that showcases the innovations of female entrepreneurs and CEOs to inspire young girls. Bagwell’s funding campaign met its initial funding goals in just two days.
1:45 – 2:30   Amy Avergun - Learning from our Crucibles
We all have been in situations that have tested us.  While most of us would not choose to repeat those situations, there is much to be learned from them. We commonly think of a crucible as an extreme test or challenge. Join us for this eye-opening session.  We will help you mine your crucibles and recognize the value of using those learnings as you go forward with your latest endeavor. 
2:45 – 3:30   Julie Fahnestock - Storytelling on Purpose
Every activity you do has a story -- learn why it’s essential that you discover them. This workshop will focus on how to find the stories, how to build storytelling strategies, and how to create a culture of storytelling within your company. 


3:45 – 4:30   Shel Horowitz - Impossible is not a Fact, It’s a Dare!
How can society organize itself to meaningfully address big-picture problems like hunger, poverty, war, and catastrophic climate change? Turning hunger and poverty into sufficiency, war into peace, and pending climate catastrophe into planetary balance are all based on looking at resources -- who has how much, how it's used, how the waste products are disposed of. Activists can light the fire that gets people moving. Business, as both a creator of the problems and a cradle for innovation, can facilitate these transitions. Green and Profitable founder Shel Horowitz, author of eight books including Guerrilla Marketing Goes Green, shows us how society can organize itself to meaningfully address big-picture problems like hunger, poverty, war, and catastrophic climate change.  


5 pm - 7 pm, Venue 6 - Dover Theater
Special Presentation for Changemakers and Filmmakers
"Who Cares?" The Documentary Film featuring 16 Ashoka Fellows on their missions to change the world
will be shown followed by a Conversation with Ami Dar, John Raatz, and others.
Ami Dar, and John Raatz, two key thought leaders in very different fields, will meet at the intersection of the citizen sector and the film industry to initiate an essential dialogue about the changing climate of entertainment and media, and the opportunities these changes create for social good.
Sunday, September 28
9 am - Noon, Venue 5 - Dover Forge II
Filmmakers and Changemakers come together to discover and co-create the future of transformative social impact entertainment, including:
An Open Conversation About Collaboration ... What’s Working, What’s Not, and What’s Next
with John Raatz, Ami DarJulie Fahnestock, Erin Bagwell and YOU!
The Next Step for Our Industry with Hollywood Veteran John Raatz
Entertainment Industry Veteran, Partner in GATE Transformational Entertainment,
and Executive Director of the David Lynch Masters in Film Program
Transformational entertainment pioneer and marketing expert, John Raatz, will share his career-spanning mission to empower entertainment and media professionals and companies to produce and distribute content that inspires new awareness-based worldviews for global audiences. John will advise social entrepreneurs and filmmakers on how they can connect to amplify powerful stories to solve social problems. 
1 pm - 1:45 pm, Venue 2 - Scaling Change (Layla's Lodge)
A special session for Changemakers and Filmmakers
John Raatz Answers Your Questions 
John Raatz has been a pioneer in transformative entertainment for more than twenty years and recently embarked in a partnership with Jim Carrey and Eckart Tolle to encourage the entertainment and media industries to adopt a more progressive "changemaking" approach to content development.


2:00 - 4:00, Venue 2 - Scaling Change (Layla's Lodge)
A sepcial session for Changemakers
Walk Away with a Video Workshop - Lou Bortone, online video marketing expert
Lou is the "go to guy" for entrepreneurs who want to focus on the goal not the gadgets in creating a video that will generate visibility and results. He's here to help YOU design and film a one to two minute video of the compelling story message you've designed and practiced during the previous two days. 
Every Day Noon to Nightfall -- your Scaling Change registration gets you access to ITVFest film screenings and networking opportunities with filmmakers, producers, content developers, and industry VIP's looking for stories!


$125 gets me all this and fall foliage . . . what's the catch?


This is a one-time only inaguaral invitation to social entrepreneurs and changemakers. This event has a lot of support from people who believe in you and want to help you – and lots of people like you – to succeed.  
Next year the price will have to increase to cover the ordinary expenses of putting together a major event like this – and it will still be worth it.
Once these spots are filled, your chance to attend at this price will be gone! Right now is your best chance to max your impact on our dime.
Spectacular Setting, Affordable Lodging
Breathtaking fall foliage awaits. But nothing compares with the chance to spend time with your fellow changemakers ... to share ideas and feel encouraged by by each other's successes. 
Accomodations are available in a range of settings from $79 a night. And if you want to come with a group, there are great and affordable rental homes. More info is here

We think you're pretty smart.

Your story is probably ninety percent there. The missing ten percent is what can make it work miracles for you.
Costly consulting fees or late nights online trying to DIY your message are unnecessary. You just need a little collaboration and course correction.
You know your business, your goals, your corner of the world and how to make it better. We know how to help you excavate your passion and polish your persuasion.
All it should take is a little prep work and three mornings in Vermont.

Are you a change maniac?


You know who you are. You never stop thinking or caring, and you know we can make the world better to reclaim the future.


Most of us change maniacs have a good story -- or were inspired to action by a really great one.


Is yours a deeply personal tale of transformation? Or a vision that's a bit difficult to articulate but seems to have the power to sweep up others in your cause? Sometimes it's a series of almost accidental successes that make you look back one day and think, "Wow, is that my story?"


Everybody seems to be talking about story.


And if you are . . .  


growing a social enterprise

launching a B-Corporation

running a non profit, or

developing a cause related project


then you've certainly given careful thought and probably done some work on how to share the story of your organization's purpose.


But what if you're not doing the best possible job to tell your story well? That could be holding you back from delivering the change your community and the world needs from you now.


Change mania is a powerful. But passion, drive, and hard work aren't enough to get you to your highest level. If you're going to impact the world's problems and be a catalyst for change, then you need more.


You need to understand the power of your story and learn how to tease it apart and repackage it to have more impact with less effort. That's where Scaling Change comes in.

Collaborative Working Sessions 9am-noon daily


Interactive Panels Helping You Solve Problems


Afternoon Sessions on Key Business Issues


Networking with Filmmakers Noon till Night


Access to the Best of Indie Film Screenings


And know this:
  • how to use your story to be memorable
  • exactly what to say to engage interest
  • how low budget vids can do big budget biz
  • the "quickie selfie" approach to messaging
  • lots of new friends in the social good sector
  • valuable connections who can help you grow
  • you're taking a vital next leap towards making good happen in the world


At ITVFest, you'll be surrounded by opportunity. But if you don't know what a potential video partner needs, or what to say when you meet one, what's the point?
get prepped
Don't worry. You'll be "deal ready" and prepared to act with our pitch prep quick and easy guided exercises. We'll walk you through the valuable first steps to ensure you are ready to put yourself out there.
expose yourself
Get connected with industry insiders coming to ITVFest looking for content and eager to meet you! We'll help you share your social good interests and business profile for you best shot at collaboration. 
size matters
Change makers and film makers can be great partners, but the fit has to be right. More established social change agents and businesses tend to do well with credentialed film professionals. Smaller socialpreneurs match well with emerging artists eager to create. We will help you find your best match.
coffee date
Getting to know each other is the first step to connecting successfully. We'll prep you on how to approach and network with filmmakers and help you know what to stay so your story translates well.

Can you get to the deal?

This is a one-time inaugural price. 
Grab your spot now

Look who's coming to Scaling Change to make sure you get the help you need to squeeze the most social impact possible out of your story. 

Keynote Speaker

Ami Dar

Executive Director & Founder of
Saturday, September 27, 2014

Ami was born in Jerusalem, grew up in Peru and Mexico, and lives in New York. As a child he witnessed extreme poverty that he says turned him into a "little social justice freak." His experiences as an Israeli paratrooper, along with an epiphany he had while hiking in Chile, led him to believe that all people should be able to lead free and dignified lives.  


To further that vision, in 1996 he built Idealist with $3,500 to connect people and resources so that anyone anywhere could take action to help others.  Idealist is now the leading non profit resource for people seeking careers and volunteer opportunities in the social impact sector with more than 100,000 site visitors daily. 


In 2000 the Stern Family Fund selected Ami as its annual Public Interest Pioneer, awarding him a $100,000 grant. In 2002, 2003, 2004, and 2005, the Nonprofit Times included Ami in its annual list of the 50 most influential people in the nonprofit sector, and in 2004 Ashoka invited him to join its global fellowship of social entrepreneurs. In 2005 Time magazine name him a Philanthropy Innovator, and in 2006 the Center for the Advancement of Social Entrepreneurship at Duke’s Fuqua School of Business awarded Ami its annual Leadership in Social Entrepreneurship Award.


Ami epitomizes the spirit of social entrepreneurship and we are very excited to have such an engaging and inspired speaker at this event. 

These talented professionals will helping you craft your story.

Julie Fahnestock

Writer for Just Means and 3BL, she applies marketing and business development expertise for B Corps success. MBA from Marlboro in Managing for Sustainability.


Elina St. Onge

This  bloggger, author. and filmmaker has travelled extensively filming for her upcoming documentary. She's a fresh young take on the new face of social change.


Amy Avergun

Director of Product Development at Achieve Global and Zenger Miller. Skilled at "brain friendly" instructional design, translating dense content into enjoyable material, and helping people see things in new ways.


Claudia Krimsky

Our Dir. of Strategic Partnerships and Development, she was Executive Director for TEDxNewEngland, co-founder and EVP of a successful boutique ad agency, and Director of Direct Marketing at Mullen.


Lizabeth Phelps

As founder of Inspired Leaders Academy, she turns visionary entrepreneurs into inspired thought leaders who shatter the status quo with one-of-a-kind branding and messaging.

Dina Friedman 

Teaches business communication at the Isenberg School of Management at UMASS Amherst. Award winning YA author, writing consultant, and frequent conference presenter on business writing.


Featured Presenter
John Raatz


Founder of the The Visioneering Group, Executive Director of the David Lynch Masters in Film, and Founder of GATE Transformational Entertainment

John launched The Visioneering Group in 1988 pioneering “transformational” marketing & PR with a mission to link Spirit, Vision & Progressive Values with Compassionate Communication to Promote a Positive and Sustainable Future™. 


He recently partnered with Jim Carrey and Eckart Tolle in launching GATE Transflormational Entertainment to create an an evolving community of creative, business and technical professionals in entertainment, media, and the arts — and the interested public — who realize the vital and expanding role media and entertainment play in creating our lives, and who aspire to consciously transform those domains for the benefit of all.


John has devoted a lifetime to the idea that the entertainment and media industries can be utilized to inspire and uplift humanity and we are fortunate to have his depth of expertise at this event. 


Shel Horowitz 


Author, speaker, consultant, and green/ethical marketing expert

Shel is an Award winning best selling author of eight books including, Frugal Marketing and Guerilla Marketing Goes Green, Shel has been teaching businesses how to save and make money for thirty years. He's an inductee to the National Environmental Hall of Fame and started the first business in the world to achieve Gold Level Certification from Green America.


Called a "marketing genius" by Joe Vitale, his many speaking credits include a TEDx talk on the theme of business profiting by creating a better world, Forum Davos in Switzerland, Association for Business Communication International Conference, and the Sustainable Fodds Summit. Shel's been cited in the New York Times, Wall Street Journal, Entrepreneur, Christian Science Monitor, Los Angeles Times, and Bottom Line and has been published in the Washington Post and the Boston Globe.


Lou will be leading YOU in our not-to-be-missed "Walk Away with a Video" workshop for changemakers
Lou Bortone
Video marketing coach, Lou Bortone, has been called the "Godfather of Video" and has more than twenty years of experience in the television industry and nearly ten years as an online video marketing expert. 


At Scaling Change you will ~      


  • Dig into your story’s meaning and why it matters
  • Understand your story as the key to your branding
  • Use elements of your story to make it relevant to different audiences
  • Learn to “quick-pitch” and engage potential funders
  • Get experience approaching media professionals
  • Discover what film professionals are looking to produce right now
  • Learn creative work-arounds to make video production affordable 


Getting your story told well upscales your impact.


We want to help you increase your ability to reach your goals and change the world. This year, ITVFest has paired with Scaling Change to create an innovative approach for you to develop your message while connecting with people who want to get your story told. We start each day of the three-day ITVFest with carefully curated presenters & creative un-conference activities. 



From morning coffee chats to pen-in-hand workshops, you’ll grasp practical strategies to tell your story in ways that can scale your do-good projects and businesses. Forge your ideas in our collaborative firestorm. Learn how to make a meager budget work bigger with creative use of video.  Hone your story-line and walk away with ready-to-implement approaches to getting your message heard. 


You do things differently, and so do we.


There's no business as usual when you mission is to make the world a better place. You've got to be creative, collaborative, and willing to try things out. We asked people just like you what they wished for. And we also asked presenters what they wished they could do more of to help you. Then we put it together in a brand new format.  

right in the game not on the sidelines


With our pre-event prep guidelines and online networking, you’ll hit the grounds running. You need to take your best shot at telling your story well and making critical connections. We’re going to get you ready to do the job. 


talking points not talking heads


Experts are great but hands-on actual problem solving is better. And who are the experts anyway? You’re changing the nature of business as we know it. You don’t need to listen to someone else’s idea of success. You just need someone to bring out the genius in you. 


working groups not wasted time


We won’t waste your time with a bunch of ideas that aren’t relevant to your immediate business needs. Roll up your sleeves and we’ll tell you what you've got to know right now.


facetime not dreamtime


“Wouldn’t it be great if . . . . “ Wake up and smell the high altitude, fair trade, organically grown opportunities. We are putting you in front of real live filmmakers coming to this field in Vermont to find themselves a story to tell. Pinch yourself, stop dreaming, and register now!










This is a one-time inaugural price. 
Grab your spot before it's gone. 

Come for Scaling Change, Stay for ITVFest

Your weekend includes the full Indie Television and Film Fest weekend! Stick around for the iTVFest activities every afternoon and evening and make some new friends. View the best films the indie world has on tap. Hobnob with documentarians and party with producers. It’s all about the power of story and getting together to change the world. Plus green fields, rollicking rivers, and the glow of late September in glorious Vermont.

Get Your Room at the Inn

ITVFest draws more than a thousand film professionals to the tiny town of West Dover. If you want a prime spot at a charming inn just steps to the festival, don't delay! Get your badge now and then follow this link to find rooms in all price ranges from $79 and up. Whether you're staying right along the Festival Mile or a short shuttle away in a hotel, condo or rental home with your team, you'll be immersed in the energy of social change. Make friends. Kick back and collaborate.  



This is the Place to Close the Deal

Producers are actively seeking collaborators. Documentary makers want great stories. And the indie sector is known for forward thinking, change making, and supporting causes. We place you right in the middle of television, film, and web video's most exciting event.
  • Get experience approaching industry professionals
  • Discover what types of projects producers are searching for right now
  • Learn creative work-arounds to make video marketing affordable 

Upscale Your Message  

Whip out your phone and show us your vision, your passion, your succinct and inspiring two minute message in a simple video capture. Before the event even begins, we'll get it in front of indie media folks who are seeking stories for social change. And when you arrive, we’ll work with you to make your mini video pitch even better. (We’ll provide more details when you register.)



                          Up Your Social Change Impact!



This is a one-time inaugural price. Grab your spot before it's gone. 









Got a plan to change the world? Storyline for social good? Ready to dig in deeper to make a difference? Join us this September in Vermont – a legendary location for spawning successful social endeavors – and get to scale with your ideas. 
September 26-28, 2014
Dover, VT